What is Product-led Growth? Benefits and Strategy

qué es product-led growth

Tiempo de lectura: 6 minutos What is Product-led Growth? Product-led Growth (PLG) is a business growth strategy that centers around the product. Instead of relying on traditional sales or marketing strategies, companies following this approach position their product as the primary driver for customer acquisition, activation, and retention. This model is based on the idea that if a product is […]

How to submit your app to the App Store – the definitive guide

lanzamiento app

Tiempo de lectura: 3 minutos Introduction In this comprehensive guide, we will walk you through the process of publishing your iOS app on the App Store. From ensuring technical prerequisites to meeting legal requirements and understanding the official guidelines, we have got you covered. In our post Does my app compliant with the European GDPR? we provide some key insights to […]

What is ASO or ASO positioning and how does it work?

que es aso

Tiempo de lectura: 3 minutos ASO: positioning for apps What is ASO positioning? ASO is the acronym for App Store Optimization. In other words, optimizing a mobile application in the place in which it is released to ensure it can be in and around the top places in the search list. This would in turn increase the number or organic […]