Mastering Push Notifications: what they are and how to harness their power
Tiempo de lectura: 8 minutos In the digital age, push notifications have revolutionized how mobile applications connect with users. In this article, we will delve deep into what push notifications are and strategies to harness their full potential in your mobile applications. Introduction Push notifications have become an essential tool in the arsenal of mobile applications to keep users engaged […]
5 news break about Marketing mobile in 2021 + bonus
Tiempo de lectura: 4 minutos Already reaching the equator of the year, we are reviewing the Mobile Marketing growth in 2021 and the changes that Covid brought regarding the expected estimates before the pandemic. We also reveal how we manage to improve user retention in a real app developed by Mobivery team. Please, keep reading to find out. 1. […]
State of the Spain mobile market
Tiempo de lectura: 3 minutos Mobile and Connected Devices anual study The iab Spain Anual Study about Mobile and Connected Devices tries to present this market in Spain and explain the possibilities that this sector offers for the advertisement inversion in this devices that, regarding this briefing, we use almost 3 hours a day. We will see here some points […]
Custom apps for business: boost your productivity
Tiempo de lectura: 3 minutos Introduction If we are talking about mobile apps, what is the first thing that came into your mind? Probably some sharing economy app that makes your live easier, maybe a social network app if you love to be connected or in case you are a shopping alcoholic like me some retail app. But when we […]
Mobile advertising trends in 2018
Tiempo de lectura: 4 minutos Introduction Since 2008, digital advertising changed forever with a swift from the desktop to the mobile. Lately the trend is using more applications instead the browser, so mobile advertising in applications has nowadays an unprecedented value. This growing trend of mobile advertising has made advertisers focus on getting the best revenue of their ads in […]
From advertising to MRM: the Mobile Marketing evolution
Tiempo de lectura: 3 minutos Mobile Marketing comes into play The smartphone has ceded power to the consumer. It is the center of everything. The consumer has at his disposal a huge content offer and many channels to turn to. The choice is yours and what does it depend on? Well, basically the value of the content we offer. Mobile […]
App marketing: how to market your app
Tiempo de lectura: 3 minutos Introduction There are almost 6 million applications published between the App Store and Google Play, the two official stores that lead the market. In this ocean of apps we must assume that highlighting in the beginning is not easy, so worry about market your app properly is essential to avoid drowning. Here we offer some […]
Shopping apps are the perfect (conversion) funnel
Tiempo de lectura: 2 minutos Introduction The shopping apps are not the whim of the great companies for be up to date and to appear more accessible in the mobile devices. The use of mobile applications is becoming increasingly essential for e-commerce and retail businesses success depends of its optimization. The Criteo Report Global Commerce Review highlights the maturity of […]
10 reasons why apps have conquered the top of the e-commerce
Tiempo de lectura: 3 minutos Introduction The digital presence of brands will only grow. Brands well positioned in the offline world should stand out in the online one, and must have the suited apps if they want to survive. The recent case of Toy’s r us, American giant of toys, does nothing but gives a face to this problem. A […]
Why brands must focus on mobile channel during World Cup?
Tiempo de lectura: 2 minutos Introduction There is a long tradition of soccer in Spain. Our national team has been in 14 World Cups. In 2010 it reached its maximum milestone proclaiming world champion after wining Holanda 1-0 in the World Cup final in Sudafrica. We all remember that goal scored by András Iniesta, but probably we did not share […]
