REVLON
List of dyes, color formulas and hair diagnostics for hair salons
apps
software
catalogue
diagnontic
the lowdown
Every year Revlon invests one million euros in reproducing and distributing a brand’s color cards to its hair salons. Not only the cost but until all salons obtain the new catalogue of dyes, the trending colors very late so often go out of fashion and in the end this is a problem.
the challenge
The intention is to have a digitized and always updated catalogue where customers can observe and compare dye colors without missing new trends.
It would save a large amount for the brand and would make it easier to distribute and market the product.
Furthermore, thanks to the cross-selling shown in the app, it is easier to visualize the technology used in each of the dyes and obtain products related to the desired one.
the solution
Revlon joins the digitization of its color charts and launches this useful tool for the most modern professional colorists.
The app also offers a step-by-step procedure to diagnose the condition of clients’ hair and the possibility of saving the color formula applied in each service.
After collecting the necessary requirements between the brand, the hairdresser and the client, this simple and easy-to-use app has been made for all types of users.
The application has a server from which it draws all the necessary information to show all new and updated products.
