POCKET 9JA

Generating interaction among users with this forum for football-lovers.

app

android

sports

user research

the lowdown

This project arrived from a group of entrepreneurs who want to create a start-up with the technological requirement of an application that consists of a forum for communication between users centred above all on sports, and especially football.

the challenge

The application needed to be ready to work in Nigeria, which meant that we were going to work in a market that was previously unknown to us. It was very important to study this point, because decisions regarding what platforms it was going to be available on as well as good user research depend on understanding the app’s users.

the solution

We began the project with an analysis of the market and the target user. A study was carried out on the forum-type applications that exist on the market. We also analyzed the users of the app in Nigeria to determine the surrounding conditions and context in order to offer them a useful, intuitive, and easy-to-use tool. A navigational map was designed using wireframes to confirm that we fulfilled all of the requirements studied and hence be able to offer the user a good usability experience.

Given that a considerably high percentage of users use mobiles with a small, low-resolution screen, the design was carried out keeping this in mind. We were able to find an easy and compact interface that allowed users to view as many posts as possible on their screen. Despite this fact, the design is very straightforward, appealing, and very readable thanks to the fonts used and the strong contrast between background and text.

A very powerful feature of this application is the notification centre. Considering that it is a forum, this is the core of the application, and a lot of effort was made to ensure that it was in real-time as well as easy to use.

OUR WORK

Related
projects