fundación mapfre
Offering much more than just a cultural visit on all platforms.
culture
iPad
audio guides
UX/UI
the lowdown
Fundación Mapfre is a landmark global foundation thanks to their commitment to the public’s well-being and social progress. Their mission is to contribute to the improvement of people’s quality of life and the progress of society through multinational programmes and activities, including ones that promote culture.
the challenge
This non-profit institution was looking to create an application that brought together all of the activities carried out by Fundación Mapfre’s Cultural Institute. They were looking for a very complete solution that integrated in-app purchases and allowed users to play audio guides and experience a virtual visit of their exhibitions.
the solution
We made a map using wireframes, displaying all of the functionalities required by the project in order to study and confirm the information architecture. In this way we were able to confirm that navigation was easy and fluid, creating a good user experience.
This project has a lovely graphical interface that stands out due to the eye-catching asymmetrical grids containing the artists’ work. The images claim protagonism over the text. Development needed to follow the path indicated by the design, creating code that would be at the same level. The team needed to coordinate themselves to simultaneously complete the work on all platforms, because in this case the application was not only available on mobile phones but also on tablet and iPad.
The result is an application that contains updated information regarding the programming of its exhibition halls, conferences, publications, and information on the cultural initiatives carried out by the foundation in Spain, Latin America, and Europe.
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