WEMUSE

Re-imagining feedback with this tool for the retail sector.

apps

CMS

workshop

startup

the lowdown

The creators of Wemuse, a retail manager of one of Spain’s main fast-fashion companies and a start-up founder with expertise in sales development, noticed the need that retail companies have to find out what items are going to work before launching them. That is when they decided to create the best feedback tool possible to help companies with their product selection.

the challenge

This expert vision needed to be translated to a mobile product, so we worked with the client during a workshop to define a product that would meet their expectations. As is the case with any other startup, we needed to go through the discovery stage in order to understand what the solution needed to solve and conceive of the user flow diagrams so that we didn’t miss anything. We also needed to give life to a new brand, making it necessary to carry out research prior to design.

the solution

After compiling all of the necessary requirements with the client during the workshop, we began to organize the app’s functionalities, ordering the information architecture by importance, to achieve fluid and intuitive navigation for the user.

It was time to give life to a new brand, so we researched the target user and conceived of an appropriate graphical direction. We designed an intuitive and appealing look, with the purpose of achieving an excellent user experience. Afterwards, we considered development keeping in mind from the very first moment the scalability that the product was going to demand. We followed an agile management approach for planning, and milestones were completed following the scrum model, letting the client view their project’s progress on a weekly basis.

We implemented a CMS system or backend, so that Wemuse and their clients could autonomously generate personalized content to display on the app. It also allowed for the storage and download of the results obtained from user feedback, which is very valuable data. We created a landing page to promote their services with links to download the application from the app stores. It also allows for connection with the CMS so that Wemuse’s clients can log onto the content manager.

We are very proud of having created, alongside the Wemuse team, a mobile solution that allows all collaborators to share products before launching them. They receive the photo and product information immediately and can give their rating from wherever they might be located.

“I was impressed with how well they understood our idea and mission, as well as the level of motivation and passion that they put into our project. We consider Mobivery a key partner in our business canvas.”

CEO & Co-founder, Wemuse

OUR WORK

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