What is Product-led Growth? Benefits and Strategy

qué es product-led growth

Tiempo de lectura: 6 minutos What is Product-led Growth? Product-led Growth (PLG) is a business growth strategy that centers around the product. Instead of relying on traditional sales or marketing strategies, companies following this approach position their product as the primary driver for customer acquisition, activation, and retention. This model is based on the idea that if a product is […]