{"id":1991,"date":"2018-09-27T11:39:10","date_gmt":"2018-09-27T09:39:10","guid":{"rendered":"https:\/\/mobivery.com\/mobile-advertising-trends-in-2018\/"},"modified":"2025-02-26T13:41:40","modified_gmt":"2025-02-26T12:41:40","slug":"mobile-advertising-trends-in-2018","status":"publish","type":"post","link":"https:\/\/mobivery.com\/en\/mobile-advertising-trends-in-2018\/","title":{"rendered":"Mobile advertising trends in 2018"},"content":{"rendered":"<h2>Introduction<\/h2>\n<p>Since 2008, digital advertising changed forever with a swift from the desktop to the mobile. Lately the trend is using more applications instead the browser, so mobile advertising in applications has nowadays an unprecedented value.<\/p>\n<p>This growing trend of mobile advertising has made advertisers focus on getting the best revenue of their ads in mobile applications.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mobile Advertising Spending. What is the trend?<\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4805 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2018-09-25-at-13.51.55.png\" alt=\"publicidad m\u00f3vil-mobile advertising\" width=\"456\" height=\"299\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>According to the <a href=\"https:\/\/www.emarketer.com\/Report\/US-Ad-Spending-eMarketers-Updated-Estimates-Forecast-20152020\/2001915\" target=\"_blank\" rel=\"noopener noreferrer\">eMarketer<\/a> study, the $ 195 billion of advertising spending expected in the world in 2019 for mobile devices and tablets is expected to be more than 1,000% higher than in 2013. <em>The figures in mobile advertising trends are to go crazy<\/em>, but let&#8217;s see now another fact: this expenditure will account for 70 % of the total digital advertising investment. Wow.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mobile advertising spending. Which countries invest more?<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4807 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2018-09-25-at-13.51.20.png\" alt=\"publicidad m\u00f3vil-mobile advertising\" width=\"457\" height=\"676\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Here we can see how the leaders who lead the ranking, the <strong>United States and China increase their spending on mobile advertising this 2018 doubling the values \u200b\u200bof 3 years ago<\/strong>. Also noteworthy is that countries such as Canada or Australia that start near the middle of the table, climb positions and are now located just behind the top 5 investors in mobile advertising. The opposite happens to Spain, the values \u200b\u200bthat were expected for 2018 are lower than India\u00b4s investment.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mobile advertising metrics. Where to invest?<\/h2>\n<p>Another factor to take into account when investing in mobile advertising will be in which countries we\u00b4ll obtain higher returns for our investment. To understand the cost and revenues of mobile advertising we should know the metrics used to measure these advertising campaigns:<\/p>\n<p>CPM: Cost per mille. It\u00b4s the cost an advertiser pays for one thousands views. This will be the metric that we will use in the following graphs.<\/p>\n<p>CPC: Cost per click. The advertiser only pays if the user clicks on the ad.<\/p>\n<p>CPA: Cost per action. The advertiser pays if the user performs the indicated action, which can be to register in a site, to request a subscription, or make a sale.<\/p>\n<p>In these charts by <a href=\"https:\/\/adtapsy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">adtapsy<\/a> we see the CPM by countries during the last month taking AdMob as an example. This will give us an idea about in which markets are more interesting to be present with our app.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4811\" aria-describedby=\"caption-attachment-4811\" style=\"width: 661px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4812 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/publicidad-movil-iOS.png\" alt=\"publicidad m\u00f3vil iOS -mobile advertising iOS\" width=\"661\" height=\"385\" \/><figcaption id=\"caption-attachment-4811\" class=\"wp-caption-text\">AdMob &#8211; iOS Platform<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4813\" aria-describedby=\"caption-attachment-4813\" style=\"width: 683px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4814 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/publicidad-movil-android.png\" alt=\"publicidad m\u00f3vil android-mobile advertising android\" width=\"683\" height=\"392\" \/><figcaption id=\"caption-attachment-4813\" class=\"wp-caption-text\">AdMob &#8211; Android platform.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Let&#8217;s compare to understand better in this graph the 5 countries whose &#8220;clicks&#8221; generate greater benefits depending on whether the operating system chosen for mobile advertising is iOS or Android. We observe that in both iOS and Android the countries with the highest revenues are the United States, Canada and Australia, but also Norway and the United Kingdom. But the differences according to the platform are relevant, let&#8217;s look at the example of United Kingdom that has a CPM of 7.10 on iOS and 2.78 points on Android or Canada which iOS CPM is 6 , 58 and Android CPM is only 1.75.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4816 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2018-09-26-at-09.57.41.png\" alt=\"mobile advertising\" width=\"547\" height=\"418\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>In Spain we also see significant differences according to the platform.<\/strong> This graph offers the evolution of the CPM in mobile advertising in both Android and iOS platforms.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4817\" aria-describedby=\"caption-attachment-4817\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4818 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/Android-Spain.png\" alt=\"publicidad m\u00f3vil Espa\u00f1a-Android.mobile advertising\" width=\"689\" height=\"313\" \/><figcaption id=\"caption-attachment-4817\" class=\"wp-caption-text\">Android CPM evolution<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4821\" aria-describedby=\"caption-attachment-4821\" style=\"width: 678px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4822 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2018-09-26-at-10.14.29.png\" alt=\"iOS CPM evolution-mobile advertising\" width=\"678\" height=\"330\" \/><figcaption id=\"caption-attachment-4821\" class=\"wp-caption-text\">iOS CPM evolution<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>We can check how<strong> Spain does not escape the trend of other countries with a higher CRM throughout its evolution in iOS<\/strong>. It is seems widespread that the owner of an app has higher return when mobile advertising appears in an iOS application.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mobile advertising: comparative growth<\/h2>\n<p>We observe in these data that the company specialized in ROI <a href=\"http:\/\/zenithmedia.ua\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zenith<\/a> offers, that the trend of most of the media is growing despite the blunt in mobile advertising investment, although in general they do so on a very small scale. The growth forecast for radio and television by 2020 is a shy 1 % per year. On the other side of the coin are traditional media such as the desktop computer, newspapers and magazines in which an annual decrease in investment of around 6 % is expected.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4824 size-full\" src=\"https:\/\/mobivery.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2018-09-26-at-10.46.44.png\" alt=\"publicidad m\u00f3vil evoluci\u00f3n.mobile advertising\" width=\"674\" height=\"444\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p>After review the mobile advertising spending in the world, the benefits that may report according to the country of investment and finally its growing evolution, it seems clear that a world of advertising opportunities is opening to us. <strong>Whether you want to monetize your app or you are a publicist, you need to think about the strategies that suit you best<\/strong> in order to get the juice that mobile advertising offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Introduction Since 2008, digital advertising changed forever with a swift from the desktop to the mobile. Lately the trend is using more applications instead the browser, so mobile advertising in applications has nowadays an unprecedented value. This growing trend of mobile advertising has made advertisers focus on getting the best revenue of their ads in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114],"tags":[120,149],"class_list":["post-1991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-marketing-en","tag-marketing-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile advertising trends in 2018 | Mobivery<\/title>\n<meta name=\"description\" content=\"Since 2008, digital advertising changed forever with a swift from the desktop to the mobile. 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