{"id":12648,"date":"2023-11-08T17:15:29","date_gmt":"2023-11-08T16:15:29","guid":{"rendered":"https:\/\/mobivery.com\/?p=12648"},"modified":"2025-04-15T13:31:49","modified_gmt":"2025-04-15T11:31:49","slug":"gdpr-compliance-google","status":"publish","type":"post","link":"https:\/\/mobivery.com\/en\/gdpr-compliance-google\/","title":{"rendered":"GDPR compliance: New Google Consent Rules"},"content":{"rendered":"
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If you’ve made it this far, you’re in luck because you’re about to find out firsthand what Google has in store for us after the Christmas holidays. And spoiler alert! The gift is none other than new requirements for managing consent to serve ads when we use their advertising libraries \u2014 all in the name of GDPR compliance<\/strong>. But let’s start from the beginning.<\/p>\n

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Advertising Libraries in Apps: What Are They and How Are They Used for GDPR Compliance?<\/strong><\/h2>\n

Advertising libraries in mobile apps are sets of code that enable mobile app developers and publishers to integrate ads into their products<\/em> and generate revenue from them. These libraries streamline access to advertising networks, ad format management, and campaign performance measurement.<\/p>\n

By effectively using advertising libraries, you can unlock the full monetization potential of your mobile apps<\/em> while providing a better user experience. Here are some key advantages of using advertising libraries in mobile apps for monetization:<\/p>\n

1. Diversify Revenue Sources<\/strong>: They allow you to diversify your income streams, tapping into the growing mobile market.<\/p>\n

2. Expand Reach and Visibility<\/strong>: You can increase your app’s reach and visibility, attracting new users through ad placements.<\/p>\n

3. Enhance User Experience<\/strong>: By displaying relevant and personalized ads, you can improve the overall user experience.<\/p>\n

4. Optimize Ad Performance<\/strong>: These libraries leverage intelligent algorithms and analytics data to optimize ad performance.<\/p>\n

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What Do App Advertising Libraries Have to Do with the IAB’s TCF and GDPR Compliance?<\/strong><\/h2>\n
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However, app advertising libraries also come with a set of challenges and responsibilities<\/strong>, especially when it comes to user privacy and consent. Mobile app developers<\/a> and publishers must adhere to industry regulations and standards that govern the use of personal data and user tracking for advertising purposes.<\/p>\n

One of these standards is the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF)<\/strong>, which is an initiative aimed at harmonizing the treatment of personal data and user consent within the digital advertising ecosystem. The TCF establishes a common framework for publishers, advertisers, and ad tech providers to transparently and efficiently communicate and exchange information regarding user consent.<\/p>\n

The TCF was launched in 2018 in response to the European Union’s General Data Protection Regulation (GDPR)<\/a>, which imposes strict rules on the handling of personal data of European citizens. In 2020, IAB Europe released version 2.0 of the TCF, introducing enhancements and new features compared to the previous version<\/strong>, including:<\/p>\n