I have an idea for an app

Tiempo de lectura: 3 minutos Introduction Usually, a mobile app based start-up begins with a “I have an idea for an app”. If you believe also that your idea is robust enough to build up a business model around it, you must understand what to do before asking for a quote. The time spend developing an app depends on its […]

How to take advantage of your app: development for Apple Watch

Tiempo de lectura: 2 minutos Introduction There is no doubt in anyone´s mind that the mobile apps make easier our day to day life. This apps we began to adopt 10 years ago were set up in our wrist in 2015, thanks to the apps development for Apple Watch. From what we have seen to the date, the new Apple […]

App design: what you feel and what you see

Tiempo de lectura: 3 minutos App design as the invisible manual of the app The first thing that jumps out at you when opening an application for the first time is its design. App design not only draws your attention for being more visual than other elements if not because of the sensations that you feel during the navigation. The […]

How to create an app. 5 steps to reach your goal

Tiempo de lectura: 5 minutos Creating a custom app In these day and age there are many articles that talk about how to create an app. Many of them come from template-based softwares that explain how to create an app with his tool. Here we will focus on how to create an app that needs a custom development. And, as […]

Cross-platform apps development: native or hybrid?

Tiempo de lectura: 5 minutos What are the apps Multiplatform? We are increasingly informed about purchasing decisions, the internet opens up a world of possibilities to collect data before even asking for a quote. In our sector, we have also noticed in recent years a remarkable advance in the knowledge that customers have, sometimes profane in technology, about what they […]

Mobile advertising trends in 2018

Tiempo de lectura: 4 minutos Introduction Since 2008, digital advertising changed forever with a swift from the desktop to the mobile. Lately the trend is using more applications instead the browser, so mobile advertising in applications has nowadays an unprecedented value. This growing trend of mobile advertising has made advertisers focus on getting the best revenue of their ads in […]

Delivery app design: part 2 (design)

Tiempo de lectura: 13 minutos Hi again! In the previous post (part 1) we analyzed 5 delivery apps and now, we are going to see how to design a better delivery app including its navigation map (UX). We already saw the points in common, the coolest things from each one and also, we are going to apply the UX tricks […]

From advertising to MRM: the Mobile Marketing evolution

Tiempo de lectura: 3 minutos Mobile Marketing comes into play The smartphone has ceded power to the consumer. It is the center of everything. The consumer has at his disposal a huge content offer and many channels to turn to. The choice is yours and what does it depend on? Well, basically the value of the content we offer. Mobile […]

Android vs iOS. The never ending combat, now between 9.0 Pie and iOS 12

Tiempo de lectura: 4 minutos Introduction Google launched in August of this year the latest version of its operating system: Android 9.0 Pie. And now that we have attended the last Apple Event to see the presentation of iOS12 we officially declare the eternal Android vs iOS dispute open. Both operating systems have gone through several beta and it seems […]

What does psychology have to do with UX?

Tiempo de lectura: 3 minutos Introduction Hi guys! Last Wednesday we went to Ironhack school to attend “The potential of psychologists in the world of UX” conference in Matadero, Madrid. We wanted to dedicate a few lines in our blog to comment a bit how was it and highlight the most important ideas that we gathered from each talk. The […]